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Writer's pictureRich Washburn

2025: The Year of the AI Agent—How “Digital Labor” Is Reshaping Work and Society


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The Year of the AI Agent

For decades, business leaders and science-fiction enthusiasts alike have envisioned a future in which intelligent machines work seamlessly alongside humans. Suddenly, that future has arrived at an astonishing pace. In the past year alone, major advances in large language models and generative AI have led to the rise of “agentic” systems—highly autonomous AI “agents” able not only to chat, but also to perform complex tasks, query databases, and even collaborate with other agents. The enthusiasm around these breakthroughs has set the stage for 2025 to emerge as the year of the AI agent, with companies big and small scrambling to integrate AI agents into every aspect of their operations.


Yet as is often the case with transformative technologies, the ramifications go well beyond the corporate world. How will AI agents rewrite the structure of business? Will “digital labor” meaningfully replace human employees, or simply free them for new kinds of work? And what does the dawn of agents mean for society at large if, one day soon, these systems cross the threshold into Artificial General Intelligence (AGI)? Recent conversations at Salesforce’s “Agent Force 2.0” event, paired with in-depth discussions on post-AGI scenarios, suggest that while the immediate future brims with productivity gains, the long-term view raises profound questions about work, wealth, and ambition itself.



AI Agents: The “New Hires” Arrive En Masse


“We’ve already crossed the bridge,” declared Marc Benioff, CEO of Salesforce, at a recent agent-focused summit. “We’re no longer just managing human beings. We’re managing agents, too.” In other words, every forward-looking company must now consider how AI-driven, task-oriented bots—what Benioff calls “digital labor”—will fit into their workforce. Salesforce famously pioneered cloud-based software as a service (SaaS). Now, they’re making another early bet: that chat-like AI agents will serve as the primary interface between humans and the modern data-rich software environment.


This shift is already occurring. At Salesforce’s own help website, thousands of customers interact daily with AI agents before a single human representative steps in. Benioff revealed that human “escalations” have dropped by 50% since the rollout. Fewer human touchpoints mean quicker service and reduced costs. Critically, it’s not just about question-and-answer chatbots, but specialized agents that can retrieve ground-truth data from organizational databases, then autonomously follow up with customers or teammates.


During demos at the Agent Force 2.0 event, users could build these agents in minutes by simply describing desired goals in natural language. Want an agent to manage marketing leads? Done. Prefer an agent that automatically pulls together billing data? With the right hooks into the company’s “data cloud,” that’s straightforward, too. Agents can interact with Slack channels, coordinate tasks, and even message human teammates. Instead of searching across multiple dashboards, you can now say, “Agent, compile key data from the past quarter,” or “Agent, re-engage customers who are about to churn.”


Slack, which Salesforce acquired in 2021, is poised to become the central command center for these digital staff members. Text-based instructions go out; well-informed AI agents reply. They gather relevant data, draft proposals, send follow-ups, and perform tasks almost like human colleagues. “When we talk about agents,” said Benioff, “we’re talking about digital labor,” likening these new AI coworkers to automated Uber rides. It’s entirely digital until you need a real person to step in. And given the continuing leaps in GPT-based models, we’re likely to see voice-based and even embodied (robotic) agents become prevalent in the years to come.



The Immediate Impact: Productivity—and Disruption


For business leaders, the pitch is almost irresistible. Agents promise to slash support costs, speed up processes, and dramatically boost employee efficiency. Imagine entire teams of AI sales reps autonomously nurturing leads, or AI marketing assistants analyzing campaign data, drafting new creative, and handing final deliverables to a single human manager for sign-off. Proponents believe this “digital labor” revolution will propel the global economy to new heights.


Yet it will also be disruptive to the notion of “human labor.” If agents do the bulk of rote tasks, what do we pay people for? In the short term, experts predict enormous productivity boosts, giving human employees more space for creative or complex work. As Benioff put it, “Suddenly overnight…escalations drop by 50%.” That leaves the human employees free to handle only the trickiest issues. In theory, entire industries could shift to a more strategic or imaginative workforce, offloading mundane tasks to automation.


In the longer term, though, these shifts begin to raise thorny questions. If AI can become an all-purpose layer between humans and data, we may end up with software “collapsing” into a single conversation layer: you simply ask for what you need, and agents handle the rest. While many see that as a major technological leap forward, such transformations can also destabilize entire job categories. A business that once needed 100 specialists might only require 10, augmented by dozens of AI agents.



From AI Agents to AGI Fallout


Beneath the excitement surrounding 2025’s “agentic explosion” lie deeper undercurrents. Some futurists argue that once we reach AGI—AI capable of human-level cognition in all tasks—profound social and economic changes are inevitable. In a widely discussed blog post from the LessWrong community, the author posits that “labor replacing AI” would initially seem to free everyone to pursue their passions. But if capital is what purchases and scales AI, wealth and power could concentrate further at the top. If a handful of tech giants or governments own the leading AGI models, they alone can harness the productivity windfall.


The end result could be a society of “haves” and “have-nots,” locked into place. In that scenario, humans who are not wealthy might receive a universal basic income (UBI) but find few avenues for upward mobility if “ambition” can no longer translate into success—since agents, rather than humans, would do most profit-driving tasks. We could drift toward a “static society,” ironically rich in material comforts but impoverished in genuine opportunity.


Others take a more optimistic view: a world where supercharged AI fosters abundance for everyone. If productivity skyrockets, so might governments’ willingness to distribute wealth more freely. Freed from financial pressures, humans might explore new frontiers—space colonization, cutting-edge art, or purely intellectual pursuits. But as one ex-entrepreneur recounted, even having “enough money to never need to work again” can be disorienting, undermining the natural drive to create or innovate.



Designing a World Fit for Agents—and Humans


What does this all mean for you and your company right now, as we approach 2025? First, expect an influx of AI agents becoming standard software tools across every department—sales, marketing, support, HR. Tools like Slack will start surfacing specialized bots who know your data and processes better than many human colleagues. For organizations, wise leaders should look beyond mere cost-savings: the real advantage will come from strategic synergy—mixing human creativity and empathy with relentless AI efficiency.


Second, companies that embrace “agentic” systems will quickly see new workflow patterns emerge. Humans may supervise multiple AI agents, orchestrating complex tasks. A manager might lead a team of five people and five AI agents. If done thoughtfully, this can free employees to focus on big-picture thinking, while AI does the busywork. But the shift also brings major responsibilities: ensuring that automated decisions remain fair and transparent, safeguarding data, and retraining employees for more high-level roles.


Finally, the long-term questions remain open. On a social scale, we must grapple with whether the fruits of AI are widely shared or locked behind high capital barriers. Will digital labor lead to widespread prosperity—or create rigid new castes of wealth? As technology historian Melvin Kranzberg once noted, “Technology is neither good nor bad; nor is it neutral.” The direction of AI agents will hinge on how policymakers, businesses, and the public steer it.


Amid all these possibilities, one thing seems certain: 2025 is the year agents go mainstream. The combination of better-than-ever language models, robust enterprise platforms like Salesforce, and a business culture hungry for efficiency ensures that AI “digital labor” will soon feel as integral as email or web-based software once did. Whether that brings about a golden age of creativity or a tumultuous season of social upheaval remains to be seen—but we can rest assured these agents are about to join our companies en masse. The next step is up to us.





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