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Writer's pictureRich Washburn

Apple's Latest Power Move: Acquiring Pixelmator to Supercharge Creative Tools


Apple has announced its agreement to acquire Pixelmator, the Lithuanian company known for developing a popular suite of image editing tools, including Pixelmator Pro, Pixelmator for iOS, and Photomator. While financial terms of the acquisition remain undisclosed, it is pending regulatory approval. This move marks another strategic addition to Apple’s ecosystem, aiming to strengthen its creative tool offerings and enhance the experience for its users.


Pixelmator, based in Vilnius, has long been admired for its innovative and user-friendly approach to digital creativity, standing as a competitive alternative to Adobe’s products. Designed exclusively for Apple platforms—Mac, iPad, and iPhone—the Pixelmator suite appeals to users who prioritize ease of use, performance, and design synergy with Apple’s hardware.


In their announcement, the Pixelmator team expressed excitement about joining Apple, sharing that the tech giant has been a source of inspiration "since day one." They highlighted that Apple's emphasis on design and user experience has heavily influenced Pixelmator’s development approach. The team believes that by joining forces, they will have an opportunity to expand their reach and enhance their impact among creative professionals on a global scale.


For existing Pixelmator users, the company assured that there would be "no material changes" to their current apps, hinting at "exciting updates to come." This statement echoes Apple’s historical approach with prior acquisitions, such as Dark Sky and Workflow (now Shortcuts), where integration into Apple’s ecosystem generally leads to enhanced features without compromising the user experience.


It’s still unclear precisely how Apple plans to incorporate Pixelmator’s tools into its suite of creative applications, but given Apple’s track record, this acquisition likely signals a stronger focus on native, powerful creative solutions tailor-made for Apple devices.



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