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Writer's pictureRich Washburn

Apple's silent AI power move: Acquisitions!



Though Apple keeps its cards close to its chest regarding AI initiatives, a look into their acquisitions reveals a strategy in motion. Since 2017, Apple's acquisition of 21 AI and machine learning startups stands as a testament, overshadowing the combined efforts of peers like Microsoft and Google. While Apple may not make grand declarations about their purchases, their actions undeniably signal the potential for a much more powerful Siri.


Hints of Apple's AI direction can be discerned from their latest products. Case in point: the new Apple Watch features an inbuilt "Neural Engine" chip, facilitating sophisticated gesture commands without the need for cloud-based interactions. Moreover, Apple's daily investments in training models run into the millions, although the end-goal remains shrouded in mystery. Tim Cook, when probed about this enigmatic strategy, hinted at Apple's ethos of ensuring product perfection before any grand reveal.


As AI weaves itself more intricately into our tech fabric, Apple's covert acquisition approach might just be the ace up their sleeve. By championing robust privacy measures and processing data on-device, Apple has the potential to stand out, offering users an added layer of data security. If one thing's for sure, Apple's AI ventures hint at thrilling innovations just around the corner.


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